MIMODO Adventures: Wellness Travel Meets Off-the-Beaten-Path Exploration Client Overview:
MIMODO Adventures is a wellness-focused travel project created by outdoor lovers Mimo and Domča. Based in North Norway, they design intimate, small-group trips (up to 5 people) across North Norway. Their mission is to help people escape the mainstream, leave behind their busy routines, and experience nature in a deeper way. Each journey blends adventure, relaxation, and local culture — from hidden mountain trails to cozy camp setups and authentic food tastings.
Key Features:
Unique Brand Identity: Development of a fresh logo, intuitive website, and visual identity that reflects freedom, authenticity, and fun while staying far from generic tourist branding.
Effortless Adventure Experience: Clear communication of MIMODO’s strengths — logistics support, gear rentals, guiding, and knowledge of hidden gems — making trips seamless and stress-free for participants.
Seasonal Flexibility: A brand presence that works across both summer and winter, highlighting the versatility of their outdoor experiences.
Effortless Adventure Experience: Clear communication of MIMODO’s strengths — logistics support, gear rentals, guiding, and knowledge of hidden gems — making trips seamless and stress-free for participants.
Seasonal Flexibility: A brand presence that works across both summer and winter, highlighting the versatility of their outdoor experiences.
Main Goal:
The primary goal is to create a minimal yet inspiring brand identity that speaks directly to MIMODO’s ideal clients: open-minded, positive professionals who want to switch off, breathe, and reconnect with themselves and nature. The website and branding need to convey trust, adventure, and playfulness — while emphasizing that MIMODO makes every detail easy so guests can fully enjoy the journey.
The primary goal is to create a minimal yet inspiring brand identity that speaks directly to MIMODO’s ideal clients: open-minded, positive professionals who want to switch off, breathe, and reconnect with themselves and nature. The website and branding need to convey trust, adventure, and playfulness — while emphasizing that MIMODO makes every detail easy so guests can fully enjoy the journey.
Outcome:
The project delivers a holistic branding strategy, including logo, fonts, colors, and photography direction. The website feels calming, intuitive, and personal — mirroring the sense of “a deep breath” that MIMODO promises. With a unique position in the wellness travel market, MIMODO Adventures stands apart by offering small, personalized trips that balance adventure with relaxation.
The project delivers a holistic branding strategy, including logo, fonts, colors, and photography direction. The website feels calming, intuitive, and personal — mirroring the sense of “a deep breath” that MIMODO promises. With a unique position in the wellness travel market, MIMODO Adventures stands apart by offering small, personalized trips that balance adventure with relaxation.
Conclusion:
The creation of MIMODO Adventures’ brand identity demonstrates how thoughtful design can capture the essence of a business. By blending wellness tourism with off-the-beaten-path adventure, the new identity attracts the right audience and builds trust from the first interaction. MIMODO is not just about travel — it’s about recharging, finding hidden gems, and living fully in the moment.
The creation of MIMODO Adventures’ brand identity demonstrates how thoughtful design can capture the essence of a business. By blending wellness tourism with off-the-beaten-path adventure, the new identity attracts the right audience and builds trust from the first interaction. MIMODO is not just about travel — it’s about recharging, finding hidden gems, and living fully in the moment.
