Introduction:
Welcome to Glitsch, a trailblazing textile brand on a mission to redefine fashion for the modern era. This experimental brand stands at the intersection of technology and style, introducing anti-surveillance fashion that empowers individuals in the face of a surveillance-driven world.

Vision and Innovation: 

Glitsch pioneers the use of an innovative technique known as the 'Adversarial Patch' to disrupt artificial intelligence and safeguard user privacy. The brand's creations, ranging from clothes to accessories, serve as shields against invasive surveillance technologies. By leveraging this technology, Glitsch empowers wearers to become anonymous to cameras, thwarting facial recognition systems.

Empowering Identity and Freedom: 
The core ethos of Glitsch lies in liberating individuals from the shackles of a surveillance capitalist society. In a world where privacy is increasingly compromised, Glitsch offers a revolutionary solution. By wearing Glitsch products, users reclaim their identity, allowing them to move through the modern landscape without being subject to constant surveillance.

Project Goals:
Informational Poster: Craft an engaging and informative poster that succinctly communicates Glitsch's mission, the power of the 'Adversarial Patch,' and the freedom it provides against surveillance.
Style Guide: Develop a comprehensive style guide that reflects the brand's identity – sleek, cutting-edge, and rebellious. This guide will serve as a reference for consistent branding across various platforms.
Four-Page Website: Design a dynamic four-page website that delves into Glitsch's story, the technology behind the 'Adversarial Patch,' showcased products, and a seamless user experience. The website will be a digital gateway for users to explore and understand the innovative world of Glitsch.

Outcome: 
The culmination of this project aims to provide Glitsch with impactful tools – an attention-grabbing poster, a cohesive style guide, and an immersive website. These elements will not only showcase Glitsch's anti-surveillance fashion but also resonate with a target audience seeking empowerment and privacy in an interconnected world.
In essence, Glitsch is not just a brand; it's a movement. It's a testament to the fusion of fashion and technology, where style meets rebellion, and individuals stand united against the watchful eyes of surveillance. Get ready to redefine your wardrobe and rediscover your freedom with Glitsch.

Prototype here.
Website here.

You may also like

Back to Top