Brodie’s Books: Literary Traditions Meets Modern Café Culture
Client Overview:
Brodie’s Books, a cherished online bookshop in Edinburgh, Scotland, is run by Isla Stewart and Njabulo Dlova. Known for their extensive collection of rare, collectible second-hand books, they are now expanding to a physical location in the city center. Their new space is not just a bookstore but a community hub featuring a coffee bar, aiming to become a cultural gathering spot for book lovers and coffee enthusiasts alike.
Client Overview:
Brodie’s Books, a cherished online bookshop in Edinburgh, Scotland, is run by Isla Stewart and Njabulo Dlova. Known for their extensive collection of rare, collectible second-hand books, they are now expanding to a physical location in the city center. Their new space is not just a bookstore but a community hub featuring a coffee bar, aiming to become a cultural gathering spot for book lovers and coffee enthusiasts alike.
Key Features:
Unique Brand Identity: Creation of a fresh logo and cohesive branding materials that reflect both the literary and community-oriented aspects of Brodie’s Books.
Unique Brand Identity: Creation of a fresh logo and cohesive branding materials that reflect both the literary and community-oriented aspects of Brodie’s Books.
Specialized Packaging: Designing custom packaging for Brodie’s Brew, their signature coffee, along with unique gift packaging for books, enhancing the customer's unboxing experience.
Vehicle Branding: Developing distinctive branding for their delivery van and bicycle, ensuring visibility and brand recognition throughout Edinburgh.
Main Goal:
The primary goal is to craft a brand identity that captures the essence of Brodie’s Books as it transitions from an online store to a physical retail space. This identity needs to resonate with their core values of community and culture, attracting both longtime patrons and new customers.
The primary goal is to craft a brand identity that captures the essence of Brodie’s Books as it transitions from an online store to a physical retail space. This identity needs to resonate with their core values of community and culture, attracting both longtime patrons and new customers.
Outcome:
The project culminated in a holistic branding strategy that beautifully aligns with Brodie’s Books’ ethos. The new brand identity has been seamlessly integrated across all platforms, from physical packaging to vehicle designs, establishing a strong presence in Edinburgh’s city center.
The project culminated in a holistic branding strategy that beautifully aligns with Brodie’s Books’ ethos. The new brand identity has been seamlessly integrated across all platforms, from physical packaging to vehicle designs, establishing a strong presence in Edinburgh’s city center.
Conclusion:
The rebranding of Brodie’s Books illustrates the power of thoughtful design in transforming a business. By melding literary charm with modern café culture, the new brand identity not only attracts its target audience but also enhances their experience, making Brodie’s Books a pivotal cultural hub in Edinburgh.
The rebranding of Brodie’s Books illustrates the power of thoughtful design in transforming a business. By melding literary charm with modern café culture, the new brand identity not only attracts its target audience but also enhances their experience, making Brodie’s Books a pivotal cultural hub in Edinburgh.
